Hyndai Has Come a Long Way

The Korean automobile manufacturer Hyundai has walked a tight rope of sorts in the beginning and several times though out it's existence.  It was first  introduced to American in 1985 via the Excel model.  I remember this particular car and model well because I have a sister who bought one brand new.  It was a five speed and the acceleration was sluggish at best.  The ride was hard and sloppy and the only redeeming quality I can think of, was that at least it beat walking to work.  Hyndai was so bad that the company faced the possibility of  bankruptcy as late as the year 2000.  Now take all of this into consideration when you realize what they've been able to accomplish in 2010 and 2011.  This was taken from Automotive News:  "Hyundai sales totaled 645,691 units in 2011, up 20 percent from the record set in 2010.  Hyundai's share of the market climbed a half a point to 5.1 percent.  The brand sold 50,765 in December for a 13 percent gain from December 2010".  It seems they are poised to do the same in 2012.  However, the U.S. and world economies could have an adverse impact on that happening.  The whole lineup has changed and become one of the most enjoyable, exciting cars to drive.  The company is giving the Japanese car makers a real run for their money.  Not just in new car sales but also in the certified pre-owned segment of the automobile market.  This is huge when you think about how Honda and Toyota have been the leaders for a very long time over their American competitors.  Saying all of this is difficult as it is becoming more and more important to by American products.  That being said, we must give credit where credit is due.  Hyndai has sustained itself and survived with a product that is sufficiently competitive in today's market.

http://en.wikipedia.org/wiki/Hyundai_Excel

The car that took the place of the Excel:  The new 2012 Hyundai Accent.
http://www.hyundaiusa.com/accent/

http://www.caranddriver.com/photo-gallery/2013-hyundai-elantra-gt-photos-and-info-news

http://www.corporate-eye.com/blog/2011/10/hyundai-ranks-1-in-brand-loyalty/